Coca-Cola
DAVID São Paulo

Goal In a Can

For Brazilians, screaming 'Goal' isn't just a reaction, it's a tradition that lasts 20 seconds.
To launch Coke’s World Cup promo, featuring cans that actually screamed goal when opened, we needed to match that intensity. So we partnered with CazéTV, the streaming phenomenon, to create a campaign that used humor and cultural moments to turn a retail mechanic into a mockumentary narrative. Content that felt less like an ad and more like entertainment.

To get the word out, we’ve partnered with some of Brazil’s top creators, each bringing their own unique aesthetic and content style: