Nestlé + S.O.S Mata Atlântica
Ogilvy Brazil

Art of Preservation

Even though it stopped being sold in 2003, Surpresa is still one of the most important chocolates in Nestlé Brazil's history - remembered fondly by the public to this day, specially for its collectible cards of the Brazilian fauna.
But, due to deforestation, most of these animals are now endangered species.
That's where Art of Preservation enters: we recreated the original cards with local artists
to be sold online, with all the proceeds going to the NGO S.O.S. Mata Atlântica.