adidas + Lollapalooza
Ogilvy Brazil

Main Stage Outfit

How do you get Lollapalooza crowds dressed head-to-toe in Adidas’ iconic 3 Stripes?
You put them on the main stage. It started with a viral TikTok challenge, kicked off by Brazil’s biggest fashion influencers. After more than 100 million views, the best videos were selected to appear live on festival screens, next to some of the biggest stars in the world.
UGC, content, digital and OOH. One idea.

We curated the best videos from our viral TikTok challenge, asking fans to style 3 outfits for the 3 days of Lollapalooza Brazil.

And put them up on the main stage screens during the festival.

+100 million views, +10K TikToks submitted and one of the festival's most remembered brands online.

But the best part? Seeing our followers' joy in real-time as they shared the world's biggest stage with their favorite artists.