adidas + Lollapalooza
Ogilvy Brazil

Main Stage Outfit

How could Adidas convince the crowds at Lollapalooza to dress, from head to toes, in their famous 3 stripes? By putting them up on the main stage. It all started with a viral TikTok challenge, kickstarted with some of the biggest fashion influencers in Brazil. After +100 million views, we selected the best videos to appear live on the festival screens, next to some of the biggest stars in the world. UGC, content, digital and OOH - all in one idea.

We chose the best videos from our viral TikTok challenge, where we asked our audience to create 3 outfits, one for each day of Lollapalooza Brasil.

And put them up on the main stage screens during the festival.

+100 million views, +10K TikToks submitted and - more importantly - we became one of the main brands remembered on social media during the festival.

But the best part? Enjoying, in real time, our followers' happiness by seeing themselves in one of the biggest stages on the world, next to their favourite artists.