American Express
Ogilvy Brazil
Put It On Amex
More than a campaign, a rebranding for American Express in Brazil. We decided to embrace a popular saying about the brand, not only in Brazil but worldwide, and use it as a motto, something to take pride in. So, it doesn't matter what you're buying or where you're going, you can always just put it on your Amex.
And the success went so far that it reached one of the biggest events in the world:
the Formula 1 World Championship.
