Nestlé Nescau
Ogilvy Brazil

Extra Flavor

Nescau is one of Nestlé's main brands in Latin America, with drinks, snacks, cereal and its main product - a drink mix for chocolate-flavored milk.
And how to advertise this drink mix, the market leader, in a fresh way?
We highlighted a consumer habit: everybody already used Nescau in many different ways, beyond making chocolate milk for breakfast - cakes, brownies, desserts, shakes and more.
So we created the concept "If there's Nescau, there's more flavor".