Nestlé Nescau
Ogilvy Brazil

Calcium in Action

Nescau is a chocolate drink mix and one of Nestlé’s biggest brands in Latin America.
Our mission was to show that it has more calcium than other brands. And more calcium means more movement. More movement means more sports. So we used the best filmmakers when it comes to kids: their parents. In this fun, but chaotic, campaign, we used homemade videos to send a message to all parents: making a mess is a kid's natural sport.