At Publicis Budapest, my role on the NIVEA Global Account for Emerging Markets meant creating campaigns for Latin America, Africa and Asia.
Here are some of the projects I've worked on during this time:

NIVEA
Southeast Asia
Publicis One Unlimited

Men Extra Action

Set against the buzzing streets of Southeast Asia, this campaign follows a man riding his bike through pollution, sweat and chaos while protected by NIVEA Extra Bright.
A reminder that if daily life and our world is full of grime, real men take action.

Role: digital copy lead + concept

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NIVEA
Brazil
Publicis One Unlimited

Tá na Cara!

Brazilians don't say something is obvious, they say "tá na cara" - or "it's right in your face!".
A love letter to Brazil’s most beloved moisturiser, “Tá na Cara” taps into a popular local expression to show what’s always been obvious: Potinhos NIVEA are the best.
We mix humor, brasilidade and digital storytelling to celebrate our range’s unmatched variety.

Role: copy lead + concept

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NIVEA
ASEAN & Latin America
Publicis One Unlimited

Deeper Care

NIVEA Extra Bright's new campaign takes us on a ride - literally. As we slide, we go deeper into the skin's layers, showing how the new formula goes beyond the surface to restore what’s lost after shaving, sweating or daily life. Deep care, deeper confidence.

Role: digital copy lead + concept

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NIVEA
Brazil
Publicis One Budapest

NIVEA Sun

soon > soon > soon > soon > soon > soon > soon > soon > soon