NGO MWPT (Web For All)
Publicis Brasil

Simple Tasks

Simple tasks like buying a new shirt online, or adding a friend on social media can be much more difficult for a visually impaired person. That's what the NGO MWPT (Web For All) is fighting for: accessibility on the internet. That's why, on this campaign, we aimed to shock everybody showing how a simple task can be daunting for them.

The long, rambling text is the actual voice-over experience of a visually impaired person trying to add a friend on social media.

The long, rambling text is the actual voice-over experience of a visually impaired person trying to by a new shirt online.