Nestlé
Ogilvy Brazil

Voyage, Voyage

Nestlé Brazil announced its biggest promotion to this day. The prize? Thousands of trips, every single day, and R$ 1 million at the end of it all. To promote it, we decided to highlight the countless "voyages" that you could partake in with your prize.

We traveled to different places: an incredible beach-front resort, a hot air balloon trip, the amazing view of the Iguazu Falls and an amusement and water parks.

Instead of a traditional packshot, we created a brand asset: the Nestlé Luggage, highlighting all the participating brands in a innovative way. And it took over Brazil, from OOHs to brand activations, even becoming an actual product in collab with Samsonite.