Nestlé Nescau
Ogilvy Brazil

Extra Flavor

Nescau is one of Nestlé's main brands in Latin America, with drinks, snacks, cereal and its main product - a drink mix for chocolate-flavored milk.
And how to advertise this drink mix, the market leader, in a fresh way?
We highlighted a consumer habit: everybody already used Nescau in many different ways, beyond making chocolate milk for breakfast - cakes, brownies, desserts, shakes and more.
So we created the concept "If there's Nescau, there's more flavor".

Nestlé Nescau
Ogilvy Brazil

Extra Energy

Nescau has more calcium than its competitors. More calcium means more energy, leading to more sports and fun for the kids. And how can you make a film that showcases genuine moments of children playing sports and having fun? By calling in the best filmmakers when it comes to kids: their parents. In this fun - albeit chaotic - campaign, we used homemade videos to send a message to all parents: making a mess is a kid's natural sport.